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Dicks Sporting Goods supply chain transformation

A Smarter Plan for a Sporting Goods Retailer

INDUSTRY
Retail
OFFERING
Demand Planning Assessment & Roadmap, APS Upgrade
TECHNOLOGY
Blue Yonder
THE IMPERATIVE FOR CHANGE

Off the beaten path

In the wild terrain of retail, outdated planning tools leave you lost. This is what happened to the largest U.S. sporting goods retailer when sluggish demand planning and outdated fulfillment cycles become a drag on their performance.

Despite having $7 billion in annual revenue and a coast-to-coast brick-and-mortar footprint, an aging version of Blue Yonder had turned their once-powerful planning platform into a costly bottleneck.

The company was running an outdated version of Blue Yonder that couldn’t keep up. Batch processes ran overnight, delaying critical insights. Manual workarounds multiplied to fill the gaps. And tool adoption stalled.

They weren't swimming yet—but the retailer has a slow leak in their raft that kept them from picking up speed. It was costing them time, money, and momentum. That’s when they called in Spinnaker SCA.

Dicks Sporting Goods (DSG) 2
THE TRANSFORMATIVE SOLUTION

From stuck to trailblazer

New scripts to cut batch processing times

The first thing we did was rewrite core scripts to reduce the system's batch processing time by 66%. This transforming the former overnight task into one that finishes in just a few hours. A huge improvement to efficiency.

Streamlined workflows and interfaces

By reconfiguring key workflows and interfaces, we made the system more intuitive, faster, and easier to navigate, improving the overall user experience and boosting operational efficiency. 

Usability improvements

Updated UI design and smarter default settings empowered planners to work directly with the system, not around it. This helped both speed and accuracy.

Training and User Enablement

We didn’t just upgrade the software; we upskilled the team. Through tailored training and documentation, we transformed reluctant users into confident operators.

A seamless upgrade without disrupting the day-to-day

We successfully led a multi-version upgrade to their Blue Yonder platform, ensuring a seamless transition with zero disruptions. The result? Keep reading to find out.
BUSINESS IMPACT

The transformation was tangible—and fast

What began as a technical tune-up became a business enabler. Today, the retailer has a leaner, faster, more user-friendly planning platform that keeps pace with its brand, customers, and ambition.
  • 66% faster batch processing
  • Improved forecast responsiveness and fulfillment planning
  • Increased system adoption across business teams
  • Reduced operational costs through streamlined processes
  • A future-ready system with a clear roadmap for scalability

Legacy systems don’t have to be replaced to be reinvented.

With the right partner, the right focus, and a clear commitment to value, transformation is possible.