Shifting Connected
Planning into High Gear
Reconfiguring Kinaxis Maestro to move from spreadsheet-based workarounds to high-performing decision-making
INDUSTRY
RetailSOLUTION
Connected Planning & FulfillmentOFFERING
Advanced Planning System ImplementationTECHNOLOGY
Kinaxis MaestroWhen the platform is powerful, but planning is still painful
A global fitness leader had built its brand on momentum, providing premium at-home workout equipment, engaging memberships and a reliable customer experience built on getting the right product to the right place at the right time.
Behind that experience was a complex supply chain supporting multiple product versions, customer types, fulfillment paths, inventory locations and service expectations.
As the business took off, the company invested in Kinaxis Maestro to strengthen planning across demand, supply, inventory and replenishment. However, the platform was not delivering on its full supply chain planning promise.
After the initial Kinaxis implementation (led by a different systems integrator), planners were still spending time outside the system. Forecast data had to be translated manually. Substitution decisions required workarounds. Safety stock logic was triggering costly shipments that did not always align with real fulfillment priorities. Reporting gaps required spreadsheet-based analysis instead of system-driven decisions.
The system was live—technically. But over time, the workarounds eroded trust in Maestro and affected team morale. Enter Spinnaker SCA to optimize their Maestro configuration and re-align it with how their business actually plans.
Targeted Maestro enhancements
without replatforming
Spinnaker SCA partnered closely with the fitness leader to deliver planning enhancements that re-aligned Maestro with real operational priorities. The goal was not to rip out what existed. It was to unlock value from the platform the business had already chosen.
- 01 Fine-tuned forecasting
- 02 Substitution logic
- 03 Safety stock savings
- 04 Exception reporting
- 05 Forecast de-biasing
Turning finance forecasts into planning-ready demand signals
The company's financial forecasts were based on expected order creation dates, while Maestro needed order delivery dates. Before our team's involvement, planners relied on manual calculations in Microsoft Excel to bridge that gap.
We replaced this manual workaround with a custom forecasting model that used historical actuals to generate dynamic spread profiles. This allowed forecast timing to better reflect actual demand behavior and removed a major source of spreadsheet dependency.
Getting the right product version to the right customer
The client needed item substitution logic that could handle real-world complexity. For example, some customers could receive refurbished items before new inventory. Others required products with new components only. Standard Maestro prioritization rules could not fully support these business requirements.
We developed an automated process to manage master data and substitution configuration. Each supply source was assigned a priority value, ensuring substitutable items flowed in the correct order based on product version, customer requirements and business rules.
The team also simplified the customer pool structure to reduce complexity and improve long-term maintainability.
Better inventory logic supported smarter transportation decisions
The company's existing safety stock logic was driving shipments too frequently, even when product was not needed to fulfill actual customer demand.
We identified an opportunity to delay lower-priority replenishment when supply was constrained or transportation capacity could be better used. In specific scenarios, inventory at last-mile sites could temporarily dip below safety stock targets without affecting service. Safety stock could then be replenished when supply was available or trucks had additional room.
This helped the company improve truckload utilization, reduce shipment frequency and make better tradeoffs between service, inventory, and transportation cost.
Moving planners from spreadsheet-based analysis to proactive control
Too much manual analysis was happening outside Maestro because planners did not have the exception visibility they needed.
The Spinnaker SCA team designed new exception reports and alerts to proactively surface planning risks, including:
- Master data exceptions
- Substitution exceptions
- Periods of coverage
- Inter-site stock optimization
- Inventory balance visibility
- Out-of-stock risk
These errors and omissions (E&O) reports helped planners focus their attention where it mattered most, moving the team away from reactive firefighting and toward proactive planning control.
Reducing over-planning without adding manual work
We built a custom report to give planners more flexibility in adjusting historical demand signals. The team also enabled consumption logic, allowing forecasts to be automatically reduced by actual customer demand within defined intervals. This helped reduce over-planning and created a more accurate view of demand needs.
From manual workarounds to planning confidence
This planning transformation was not about adding more complexity to Maestro. It was about making the system practical, usable and aligned to the way the business actually plans.
By reducing manual workarounds, improving automation and bringing critical planning logic into Maestro, Spinnaker SCA helped the company create more stable, transparent and actionable planning outcomes.
- Better forecasts: Forecast spreading patterns aligned more closely with historical demand orders, improving accuracy and planner trust in system outputs
- Lower inventory exposure: The new substitution strategy minimized excess inventory across sites and helped prevent unnecessary purchasing of new product
- Faster planning performance: Overall system performance improved by applying complex algorithms only to the SKUs and scenarios that truly required them
- Improved transportation utilization: Better safety stock and shipment timing logic reduced shipment frequency and improved truckload utilization
- Less spreadsheet dependency: Manual forecast translation and offline analysis were replaced with more automated, system-driven planning processes
- Stronger exception control: New reports helped planners monitor master data issues, substitution risks, coverage gaps, inventory balance concerns, and supply exceptions
Planning technology shouldn't make planning harder
Your Advanced Planning platform works best when it reflects how your business actually
plans, prioritizes, replenishes, substitutes and serves customers.

