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Crocs supply chain roadmap, transportation process improvement, ocean freight savings

Stepping Up: A Casual Footwear Company's Logistics Reset

INDUSTRY
Retail
SOLUTION
Supply Chain Strategy & Transformation, Transportation Optimization & Visibility
OFFERING
Strategic Supply Chain Assessment & Roadmap, Transportation Strategy & Planning
TECHNOLOGY
N/A
THE IMPERATIVE FOR CHANGE

When global growth outruns the supply chain

This $650M+ global footwear and apparel company had built a strong brand, a loyal customer base, and a growing footprint across more than 125 countries. But behind the scenes, logistics operations were buckling under pressure. Transportation costs were escalating, fulfillment performance was inconsistent across regions, and the company lacked the visibility and strategic control to scale confidently.

With international expansion outpacing supply chain maturity, leadership recognized the urgency. They needed a reset—not just in supply chain execution, but in strategy. That’s when they turned to Spinnaker SCA to help reimagine their global logistics and fulfillment operating model.

crocs transportation management, transportation strategy, supply chain optimization
THE TRANSFORMATIVE SOLUTION

From supply chain scramble to synchronized success

Spinnaker SCA launched a comprehensive, enterprise-wide logistics and fulfillment assessment, uncovering immediate opportunities and long-term capability gaps. The outcome was a phased transformation roadmap focused on reducing costs, improving fulfillment efficiency, and creating a platform for sustainable growth.

Mapping where margin was leaking

Spinnaker SCA began with a global transportation and fulfillment assessment—evaluating 13 freight forwarders and 21 global trade lanes. The team identified duplication, misaligned partners, and inefficiencies hidden across ocean, parcel, LTL, and ecommerce fulfillment networks.

Designing an intentional logistics model

Armed with a clear picture of current-state challenges, Spinnaker SCA developed a fit-for-purpose global logistics strategy with tailored approaches for each region.

The plan emphasized trade lane optimization, sourcing leverage, and fulfillment flexibility across the Americas, EMEA, and APAC.

Turning sourcing into a cost advantage

The team then executed a competitive bid for global ocean freight that unlocked more than 5% in cost savings—even amid an inflationary rate environment. Carrier selection, lane consolidation, and improved routing logic transformed their ocean freight from deadweight to a controllable lever.

Removing delays, region by region

By examining regional cycle times, warehouse throughput, and service SLAs, Spinnaker SCA helped remove bottlenecks across the retailer's fulfillment channels. Crossdock and parcel operations were streamlined, and ecommerce execution was re-aligned to their growing DTC demand.

A repeatable roadmap for logistics maturity

Beyond the initial wins, Spinnaker SCA established metrics, data governance, and program management to help the company sustain performance. And a logistics maturity model was introduced to drive continual improvement—region by region, partner by partner.
BUSINESS IMPACT

From global strain to strategic advantage

  • Lowered ocean freight costs by 5%+ through data-driven sourcing, carrier consolidation, and bid optimization—despite rising market rates
  • Improved strategic visibility across 125+ countries which enabled better coordination between sourcing, logistics, and regional fulfillment operations
  • Streamlined fulfillment across Americas, EMEA, and APAC which reduced cycle times and added localized enhancements to service delivery and operational agility
  • Created a repeatable maturity roadmap and established a phased approach for continuous supply chain improvement and best-practice standardization
  • Expanded partnership with Spinnaker SCA to drive long-term logistics transformation based on our proven impact

Growth looks good on you.

Let’s get your supply chain moving at the speed of your brand so it's delivering for you and your customers.

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