Raising the Bar in Beverage Planning
Optimizing forecast-to-fulfill for Canada’s leading producer and marketer of award-winning wines
INDUSTRY
Consumer ProductsSOLUTION
Connected Planning & FulfillmentOFFERING
APS Implementation & UpgradeTECHNOLOGY
Blue YonderWhen legacy systems can’t keep up with vintages or velocity
Arterra Wines Canada, a leading producer and distributor of wine across the country, found itself at a crossroads. Despite its expansive presence—eight wineries, 1,700+ acres of vineyards, and 164 retail stores—the company was operating on outdated planning model. Siloed forecasting, sluggish system performance, and limited end-to-end visibility were compromising service, responsiveness, and growth potential.
Amid tightening regulations and evolving consumer preferences, the stakes were high. Arterra needed a unified, agile, and future-ready planning backbone that could handle everything from harvest schedules to shelf-level demand, across Canada’s unique regulatory landscape. To modernize and scale effectively, they turned to Spinnaker SCA and Blue Yonder.
A modern take on supply chain planning
To meet the moment—and prepare for what’s next—Arterra Wines partnered with Spinnaker SCA to upgrade and optimize its Blue Yonder planning platform. This wasn’t just a technology refresh—it was a full-bodied transformation that blended technical performance, process integration, and organizational alignment into one connected supply chain strategy. Together, we uncorked new speed, visibility, and control across a complex national network.
- 01 Uncork the constraints
- 02 Blend the right foundation
- 03 Pair visibility with precision
- 04 Refine the operation
- 05 Aged to perfection
Bottlenecks hiding in plain sight
Spinnaker SCA began with a deep dive into Arterra Wine’s current-state planning environment, uncovering inefficiencies in forecast granularity, batch processing speed, and fragmented business processes. The diagnosis pointed to a need for stronger integration, faster data availability, and streamlined planning workflows.
Upgrading performance with purpose
Leveraging Blue Yonder’s APS platform, Spinnaker SCA led a strategic upgrade and reconfiguration effort. Demand and supply planning were fully integrated across Arterra Wine’s national footprint, while technical upgrades delivered a 60% improvement in batch and online performance—laying the groundwork for more real-time, high-frequency planning.
Forecasting from shelf to cellar
With the new platform in place, Arterra Wine gained end-to-end demand visibility—from the retail shelf back to the winery floor. This improved both short-term responsiveness and long-term production planning, aligning seasonal vineyard decisions with downstream market signals.
Equipping teams to think and act faster
Spinnaker SCA’s change management and training programs ensured rapid user adoption. From planners to plant managers, stakeholders were engaged, trained, and equipped to use the system confidently and consistently unlocking the value of the new planning model.
Future-ready infrastructure for a growing portfolio
The upgraded platform was designed not only to fix today’s gaps, but to support tomorrow’s opportunities—whether that’s new products, new markets, or new digital capabilities. Arterra Wine is now positioned to explore demand sensing, AI-based planning, and more advanced supply optimization initiatives.
A planning transformation that delivers by the bottle
"Optimizing our supply and demand planning solutions platform is a key driver in our bold digital transformation. Through the expertise and efforts of Spinnaker and our Arterra team, we've successfully upgraded our existing platform and accelerated our ability to supply the right product at the right place for our retail customers and Canadian consumers."
— Paul Kassebaum, Senior Vice-President, Operations, Arterra Wines Canada
- Forecast precision improved across the network
From vineyard to store shelf, Arterra gained end-to-end demand visibility and more accurate projections. - Planning cycle times significantly reduced
A 60% boost in batch and online performance accelerated decision-making and weekly processes. - National operations aligned on a single platform
Eight wineries and 164 retail locations now plan with the same data and logic.
- Improved service and inventory management
With greater forecast reliability, Arterra can optimize stock levels and fulfillment across Canada’s regional complexities. - Positioned for innovation and growth
The new platform supports scalable planning—and serves as the foundation for future digital supply chain initiatives.
Let’s raise the bar—together.
Turn bottlenecks into breakthroughs. From seasonal complexity to omnichannel demand, we help you design, implement, and sustain planning platforms that work.