Lead Gen / Business Development Manager

What we're looking for

Spinnaker SCA, a company of Publicis Sapient, is seeking a Lead Generation / Business Development Manager to drive qualified pipeline growth through targeted outbound prospecting and relationship building across our supply chain consulting professional services portfolio. This role focuses on identifying and engaging decision-makers within Fortune 1000 supply chain organizations, uncovering professional services and business opportunities, and booking high-quality meetings for sales leadership to close.

Required qualifications

Here’s what you need to bring to the table:

• 2–3+ years in Business Development, Demand Generation, SDR/BDR, or outbound sales roles
• Proven ability to book meetings with multiple stakeholders in top-tier enterprise accounts
• Strong discovery and qualification skills (you can separate curiosity from noise)
• Strong consultative communication and business development skills
• Self-motivated, results-driven, and comfortable with high-volume outbound activity
• Excellent verbal, written, and presentation communication skills
• Working knowledge of CRM workflows and basic reporting hygiene
• Experience with tools such as CRM platforms, LinkedIn Sales Navigator, Data enrichment and prospecting tools, and Microsoft Office suite (SharePoint, Word, PowerPoint, Excel, Outlook, Teams)
• A bachelor’s degree OR equivalent experience in a relevant field is required; equivalent experience includes a proven track record of skills, professional accomplishments, or training related to the role 

Experience that's a plus

You’ll stand out if you also bring experience with:

• CRM Systems: Salesforce, HubSpot, or Pipedrive
• Prospecting Tools: Linkedin Sales Navigator, ZoomInfo, Hubspot Sales Pro
• Consistent generation of qualified meetings and pipeline
• Strong account penetration and stakeholder engagement
• High-quality handoffs to Sales with actionable insights
• Disciplined outbound execution with continuous improvement in messaging and conversion rates

What you'll actually do

• Pipeline Development
  • Identify and engage decision-makers within target accounts
  • Generate qualified meetings for Sales Directors and Account Executives
  • Develop and manage short-, medium-, and long-term sales pipelines
  • Drive account penetration by engaging multiple stakeholders per account
  • Support opportunity progression beyond initial discovery in collaboration with Sales
• Outbound Prospecting & Campaign Execution
  • Execute consistent multi-channel outreach including:
    • Cold calling, email sequences, LinkedIn engagement/messaging, event networking
  • Manage one-to-one persona-based and industry-based campaigns email sequences
  • Maintain consistent outbound activity aligned with performance targets (min: 30 dials per day)
• Discovery & Qualification
  • Conduct discovery and pre-qualification calls for inbound and outbound leads
  • Identify client challenges within supply chain areas such as AI, planning, warehousing, and transportation
  • Coordinate internal resources to support opportunity progression and development

• Messaging & Prospect Engagement
  • Develop and refine value-driven outreach messaging and email sequences
  • Tailor messaging to role-specific pain points and business priorities
  • Test and optimize subject lines, messaging strategies, and outreach approaches
  • Handle objections professionally and keep conversations moving toward a meeting
  • secure meetings with senior stakeholders
• CRM, Data & Sales Alignment
  • Maintain accurate CRM records, pipeline updates, and reporting
  • Use LinkedIn Sales Navigator and data enrichment tools (e.g., ZoomInfo) to build targeted prospect lists
  • Partner closely with Sales to align on target accounts and outreach strategy
  • Document call notes, engagement insights, and account intelligence

Additional info

Pay Range: $50,000-70,000 USD + commission | On-target earnings: $100,000+ 

The range shown represents a grouping of relevant ranges currently in use at Spinnaker SCA. Actual range for this position may differ, depending on location and specific skillset required for the work itself.

As part of our dedication to an inclusive and diverse workforce, Spinnaker SCA, a company of Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at careers@spinnakersca.com or you may call us at +1 (213) 443-8308.

Who is Spinnaker SCA?

Spinnaker SCA, a Publicis Sapient company, is a supply chain consultancy purpose-built for today’s volatility and tomorrow’s opportunities. We design and deliver smarter supply chains using a hands-on blend of strategic thinking, digital systems know-how, and practical execution.

From strategic network design and connected planning to warehouse automation and AI-powered accelerators, we help companies design intelligently, implement seamlessly, and grow exponentially. If you’re ready to help rethink what supply chains can be—and have a little fun while doing it—we’d love to hear from you.

Ready to apply?

Just fill out this form to submit your application.