One of the largest food manufacturers in the United States, Spinnaker SCA’s client is a recognized names in poultry products. Given its reputation and leading position in the market, the company values freshness and food safety as its top priority. As a food provider, the company faces special business complexities, including highly promoted products, short shelf life, excessive inventories, distressed sales, and an extremely seasonal business. Management saw an opportunity to increase agility and gain visibility in their supply chain through better forecasting and demand planning. They partnered with Spinnaker SCA to execute this vision. The challenges were multi-faceted. Demand and inventory management needed to span multiple channels in order to increase visibility and agility, balance requirements from retail partners, and maintain value-add services such as vendor managed inventory. The company also needed to continue to deliver premium customer service to their partners and consumers.

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